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Historical Universal Analytics (UA) DAP Data Reporting Requirements Survey

The DAP team is gathering agency requirements to report and visualize 11+ years of historical summary-level DAP UA data stored in a data warehouse (outside of the Google Analytics portal). Your feedback will help us better understand agency needs and priorities for the types of metrics, reports and level of access needed when accessing the historical UA data in the future.

A red asterisk (*) indicates a required field.

Was your agency able to export your public website(s) historical DAP Universal Analytics data before July 1, 2024? *
What is your agency's level of urgency to access Universal Analytics historical data? *
What is the timeframe of agency historical data and reports you would need? *
What level of granularity for your metrics would be optimal for your historical data reports/dashboards? *
What level of aggregation do you typically want to see your reports and dashboards? *
Which of these reports are the most valuable to your agency to access? *
What level of dashboard access would be optimal for you as a DAP user? *

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